BRI Asset Management joins forces with Gaudi Limited to launch white-labelled SIPP

13th October 2010

Midlands-based investment managers BRI Asset Management plc announces the launch of its brand new white-labelled SIPP in conjunction with Gaudi Limited.

SIPP administrators Gaudi boasts an experienced team of people who will work in partnership with BRI Asset Management, an established firm which has provided its clients with expert, tailored and comprehensive investment management services for nearly 40 years, to deliver this brand new product.

A SIPP is a personal pension scheme, which affords clients the flexibility to make their own investment decisions from a wide range of asset classes. As the investment is held within a wrapper it does not give rise to capital gains and inheritance tax, and personal contributions made into a SIPP do qualify for income tax relief. BRI Asset Management Associate Director Hannah Edwards explained: "Since Pensions A Day in 2006, the SIPP market has become increasingly polarized. On the one hand there are the paper intensive pre A Day large SIPP providers, some of whom have become increasingly inefficient and who are regularly having to put their prices up to balance increasing costs; then there are the new post A Day providers whose adoption of latest technologies allows them to offer far higher levels of service and greater cost efficiencies.

"These changes have prompted BRI to recognise the value in being able to offer a high-tech, high-service but low cost SIPP product for both new and existing clients as well as professional introducers.

"Over the last nine months BRI has been working with its chosen partner, Gaudi Limited, to create a SIPP that can offer something truly bespoke and special in this ever expanding market."

Mrs Edwards continues: "SIPPs are designed for people wanting the option to be in complete control of their pension planning. A SIPP offers maximum flexibility and apart from the normal portfolio charges, with the BRI SIPP there are no hidden charges just one simple set up fee. This paper-free SIPP will ease the administrative burden and ensure clients are kept informed each and every step of the way."

Clifton Melvin, Chief Executive of Gaudi said "We are delighted to have been chosen by BRI Asset Management and see this as a reflection of the value our people and systems can add to our clients businesses."

For further information on the BRI SIPP please contact Hannah Edwards, Associate Director at BRI Asset Management on 01676 523550.

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Notes to editors:

BRI Asset Management plc is a leading independent investment management company with significant experience in providing discretionary and advisory portfolio management services for private investors, as well as family trusts, charities, pension schemes and other clients.